What Are Brand Photos (and Why Do They Matter So Much?)
For the small business owner who’s ready to show up with confidence — and look like herself doing it.
You know how people say, “just be yourself”?
That’s easy to say…but hard to show when your online presence is a mix of old selfies, cropped group shots, and maybe one half-decent photo from your last event.
If you’ve ever thought,
“I’m proud of my work, but I don’t feel confident putting myself out there...”
You’re not alone. And brand photos might be the thing you didn’t know you were missing.
Let’s break it down.
So, what are brand photos?
Brand photos are images that tell the story of who you are and how you show up in your work. They go beyond the “professional headshot” and help people feel like they already know you — your energy, your personality, your vibe.
They’re not stiff. They’re not filtered into oblivion.
They’re you, doing your thing, looking natural, grounded, and confident.
You might use them on:
Your website About page
Social media (think: IG posts, stories, FB banners)
Email newsletters
Business cards or print materials
Podcast covers, guest features, and press
Online booking or LinkedIn
Why do brand photos matter?
Because people buy from people.
And they’re deciding how they feel about you in seconds.
📷 Good brand photos help your future clients:
☑️ Feel your warmth
☑️ Trust your expertise
☑️ Picture themselves working with you
It’s not about looking perfect.
It’s about showing up in a way that feels honest and aligned — so the right people connect with you from the first glance.
Do I really need them?
Only if you want:
To stop second-guessing every photo you post
To actually like your About page
To create consistency that builds trust (without overthinking it)
To have photos that make you say, “wow, that actually feels like me”.
If you’re pivoting, growing, or just finally claiming your space in your business — brand photography is a beautiful place to start.
In short?
You’re the face of your brand.
Let’s make sure it feels like you.
✴️ Want to know what a brand session looks like (and if it’s right for you)? Join my email list to be first in line for seasonal sessions.